brand strategy & identity · Perth, Western Australia
Brand strategy in Perth for brands that resonate
We help Perth businesses and organisations discover what makes them meaningful and who they’re for, then bring it to life through a distinctive logo and visual identity that connects with the people they’re here to reach.
why brand strategy
When a brand resonates, the right people feel it straight away
Think about a brand you love. Something draws you to it and tells you it’s for you. That feeling isn’t an accident. It comes from knowing exactly who a brand is for and shaping everything around them, from the words and colours to the imagery and the experience.
That’s what brand strategy does. It’s the foundation for everything we create, so when the right people discover your business, they recognise themselves in it and know they’ve found what they were looking for.
sound familiar?
Is this where you are?
You know what you do is special, but you find it hard to explain.
Your brand was pieced together along the way and no longer reflects the business you’ve built.
You’re launching something new and want the foundations right from the start.
You need a logo and want to be sure it’s right for the people you’re trying to reach.
You’re about to invest in a new website and want to be clear on what you’re saying first.
selected work
Brand strategy in practice
bloom early education
Giving every child room to bloom
Bringing the warmth and nurturing at the heart of Bloom into a brand families can feel, and one many parents have noticed and commented on.
nomadic living
A founder’s vision for a smarter, more flexible model of home ownership
Helping a founder’s vision evolve into a brand people want to be part of, set up like a movement from the start, with room to grow.
hair heaven emporium
Turning a boutique salon experience into a distinctive brand people could find, feel and book
Helping an established boutique salon find its voice and share what makes it special.
kitchen makeover solutions
Building a new local brand from strategy to launch and long-term growth
Building a new local brand around the people it needed to reach, from strategy to launch and long-term growth.
our approach
How we approach brand strategy
01
What sets you apart
We start with what makes your business meaningful: the care behind what you do, the experience you create and the reasons people choose you.
02
Built around your people
We get to know the people you want to reach, what they value and what they’re looking for, so every choice we make is designed to connect with them.
03
A brand world, not just a brand
Your strategy shapes a story, voice and visual language that’s unmistakably yours, from your logo and colours to illustration, imagery and words.
04
Strategy that flows into everything
Your strategy becomes the foundation for everything that follows, from your identity and words to your website and marketing, so your brand feels connected wherever people find you.
what’s included
What your brand strategy includes
Positioning: what makes you different, and why it matters
Story, purpose and values: what you stand for
Your audience: who you’re for and what they care about
Messaging pillars: the key ideas your brand always communicates
Tone of voice: how your brand sounds, everywhere
Logo and visual identity: the look and feel that brings it all to life
Everything comes together in your Brand Strategy & Style Guide, a clear, practical reference you can use with confidence, and the foundation for your website and marketing.
about
Meet Cassandra
I’m Cassandra Sturdy, creative director of Resonate. My background in brand strategy, media and coaching means I’m good at asking the questions that draw out what’s really at the heart of a business. You’ll work with me directly, from our first conversation to a brand strategy that gives you the foundation to bring your vision to life, and the confidence that it will resonate with the people you’re here to reach.
who we work with
For businesses that care about what they create
Whether you’re launching something new, growing an established business or leading an organisation with a cause, we love working with people who put real thought into the experience they create or the impact they have. From wellness, beauty and hospitality to education, sustainability, wildlife and nature, our favourite projects are the ones that make life richer, more beautiful or more meaningful.
questions
A few things you might be wondering
What is brand strategy?
It’s the thinking behind your brand: who you’re for, what makes you different, what you stand for and how you communicate it. It guides every decision about how your brand looks, sounds and feels.
Do I need brand strategy if I already have a logo?
Often, yes. A logo is one expression of your brand. Strategy makes sure everything else, from your website to your social posts, says the same thing in a way that connects with the right people.
What do I receive?
A Brand Strategy & Style Guide that brings together your vision, mission, purpose and values, target audience, positioning, messaging pillars, tone of voice and calls to action, alongside your logo, colour palette, typography and imagery guidelines. It becomes the reference for everything you create.
Do you design logos?
Yes. Your logo and visual identity are designed as part of your brand strategy, never on their own, so how your brand looks grows directly from who it’s for and what it stands for.
Do you offer brand messaging and naming?
Yes. We develop brand messaging, including messaging pillars, taglines and tone of voice, and we can help name new businesses, products and sub-brands.
How long does brand strategy take?
It depends on the brand. A focused local business might take a few weeks, while a brand with several parts, such as an umbrella brand with sub-brands, or an organisation with a detailed philosophy to capture, takes longer. We’ll give you a clear timeline in your proposal.
How much does brand strategy cost?
Every brand is different, so we quote each project after an initial conversation, with a fixed fee so there are no surprises.
Do you only work with small businesses?
No. We work with new ventures, established businesses and larger organisations alike, and shape the process around where you are and what you need.
Can you design my website too?
Yes. Most of our brand strategy clients go on to website design and launch with us, so the strategy flows straight into everything you create.
Do you work with businesses outside Perth?
Yes. We’re based in Rockingham and work with businesses across Perth, Mandurah, the South West and beyond.
contact
Let’s create something that resonates
Tell us about your business and what you have in mind. We’d love to hear from you.