About Resonate
where brand worlds live
Resonate is an independent creative studio creating brands and websites with imagination.
Most websites and branding focus on what’s easy to explain: your services, your logo, your colour palette. But the real value in your business is usually harder to articulate. The atmosphere. The philosophy. The quality that makes people choose you over anyone else. That deeper value needs to be designed, not just described.
We uncover this and bring it to life. We call this a brand world. That might mean a central metaphor, a visual language, a set of motifs, a story that runs through everything. The result is a feeling that’s distinctly, unmistakably yours. When it works, your audience doesn’t just see what you do. They feel it. They step into it. They want to be part of it.
the studio
Meet Cassandra
I’m Cassandra Sturdy, creative director behind Resonate. I’ve been designing brands and websites for more than fifteen years.
My background also spans over a decade in advertising and media, starting at News Corp and moving into alternative media as a news editor. During that time I also trained and worked as an NLP practitioner and results coach, which gave me deep insight into how language influences how people feel, understand and choose.
I’ve studied story design with Robert McKee, the Hollywood screenwriting teacher, and with Pixar, and I’m a published author of metaphysical fantasy fiction. Story is my favourite thing in the world. Worldbuilding comes naturally to me. It’s how I think, and it’s my favourite part of creating a brand.
Why Resonate
brands that resonate
When a brand resonates, it does the heavy lifting of your marketing for you. It attracts the right people and gently repels the others. It builds a community of people who don’t just buy from you, they believe in you.
contact
let’s create something that resonates
Tell us about your business, vision or cause. We’d love to hear about it.
Serving Rockingham, Perth, Mandurah and the South West.