studio concept · wildhouse botanicals
WILDHOUSE BOTANICALS
A gentle botanical soap brand and online shop, built as a small world of lilac marble, orchids and arched windows
Wildhouse Botanicals is a self-initiated brand and ecommerce website project. We imagined a small-batch soap maker, then created a complete brand identity and fully functioning WooCommerce online shop to bring the business to life.
From our Perth studio, we brought together brand strategy, visual identity, art direction and ecommerce website design to create a cohesive experience, showing how a brand’s personality can carry through to the way customers discover, explore and shop online.
01
the idea
A maker who finishes every bar like a cake
We wanted to show what a small product brand can feel like when it is given real care: a natural, handmade soap brand that feels calm, kind and a little enchanted, without drifting into clinical spa or rustic farmhouse.
The maker is Margot, a former pastry chef who loves flowers and still makes soap the way she would finish a cake, swirled with clay and scattered with petals. Every bar is named after the plants that are really in it.
02
the strategy
Simple, natural and grounded
We started with what the brand stands for. The essence is simple, natural and grounded, and the tagline says it plainly: gentle soap, kind to the earth.
Four values shape everything Wildhouse makes and says: kind to the earth, honest and natural, slow and handmade, and gentle care. Each one comes with proof, from plastic-free wrapping to ingredient lists anyone can understand.
The voice is warm, sensory and plain, and the brand only makes claims it can stand behind.
home · gentle soap, kind to the earth
our story · slow by nature
03
the brand world
Marble, arches and orchids
The wordmark is set in a high-contrast display serif with a curling ligature that became the brand’s signature, paired with a palette of pale lilac, deep aubergine, a deeper lilac and dusty rose.
Soft marble textures echo the swirls in the soap itself, and the arch, like a glasshouse window, frames every key photograph. Botanical illustrations of orchids, sweet peas and butterflies sit at the edges of each section.
A seamless orchid pattern wraps the footer like the endpapers of a book, so every page closes on the same quiet signature.
sheet 01 · identity
sheet 02 · botanicals
sheet 03 · art direction
04
the digital experience
A shop that feels like a garden
We designed and built the Wildhouse Botanicals website using WooCommerce, bringing the brand’s botanical world into a fully functioning online shop.
From exploring the collection and discovering individual products to adding items to the basket and moving through checkout, we considered both how the website looks and how it works.
Soft botanical imagery, thoughtful typography and gentle colours create an inviting atmosphere, while clear navigation, product information and a carefully designed shopping journey make it easy for customers to browse and choose.
The result is an online store that feels unmistakably Wildhouse, without compromising the practical experience of shopping online.
desktop & mobile
shop · the collection
product · rose & lavender
on a phone
05
the outcome
A complete botanical brand, from strategy and identity to a fully functioning WooCommerce website.
Wildhouse shows how thoughtful branding and ecommerce design can work together to create an online shopping experience that’s distinctive, cohesive and easy to use.
The result is more than a collection of beautiful pages. It’s a connected brand experience, where the same personality carries through the identity, imagery, product presentation and every step of the shopping journey.
Wildhouse Botanicals, its founder Margot and the product range are fictional. The WooCommerce website is a fully functioning demonstration created by Resonate Creative Studio.
scope
Project scope
Brand Strategy & Positioning
Logo & Visual Identity
Messaging & Tone of Voice
Product Naming & Descriptions
Art Direction & Illustration Curation
Design System
Website Strategy & Structure
Website Design & Build
WooCommerce Shop
Product & Checkout Experience
let’s talk
Discover your brand world
Let’s capture what makes your business special and create an online experience that helps people feel this and take the next step.
Start with a free Brand World Discovery Call, and get first ideas for your own brand world.