studio concept · wildhouse botanicals
WILDHOUSE BOTANICALS
Helping artisan brands turn personal craft into an online business that grows
Wildhouse Botanicals is a concept brand with a fully functioning ecommerce website, showing how we can help artisan businesses can reach more customers while bringing the care of an in-person experience online.
From our Perth studio, we combined branding, product imagery, copy and ecommerce website design to communicate the craftsmanship behind every bar.
The result showcases how we help makers express their products’ value and make shopping straightforward, creating a foundation for online sales and growth.
01
the idea
A brand rooted in care and craftsmanship
Wildhouse explores how a natural, handmade soap brand can express care, kindness and a little enchantment.
Its fictional maker, Margot, is a former pastry chef who finishes each bar like a cake, swirling it with clay and scattering petals. With soaps named after the plants they contain, her story gives the brand a personal foundation rooted in craftsmanship and nature.
02
the strategy
Connecting the maker’s values with the customer
We centred the brand on care for people, plants and the everyday rituals that make life feel good.
That direction shaped the language, imagery and online shop, giving Wildhouse a calm, personal character. The aim was to help customers connect with the maker’s values while keeping the products easy to explore and buy.
home · gentle soap, kind to the earth
our story · slow by nature
03
the brand world
A gentle, botanical brand world
Lilac marble soap swirls, orchid illustrations and arched frames gave Wildhouse a gentle, slightly enchanted character, reflecting the care and botanical inspiration behind the soaps.
We carried these details through the identity, product imagery and online shop, creating a recognisable brand that felt personal and thoughtfully made.
Soft marble textures echo the swirls in the soap itself, and the arch, like a glasshouse window, frames every key photograph. Botanical illustrations of orchids, sweet peas and butterflies sit at the edges of each section.
sheet 01 · identity
sheet 02 · botanicals
sheet 03 · art direction
04
the digital experience
Ecommerce website design with brand personality
The ecommerce website design brought Wildhouse’s gentle character into the shopping experience, carrying its colours, botanical details and warm language through the collection and product pages.
Clear navigation and product information kept the soaps at the centre of the experience, helping shoppers explore the range and choose what to buy.
desktop & mobile
shop · the collection
product · rose & lavender
on a phone
05
the outcome
A distinctive brand, a considered online shop
Wildhouse brings together a distinctive concept brand and a fully functioning ecommerce website, demonstrating how we help artisan businesses bring the care and character of their products online.
It showcases a shopping experience designed to communicate craftsmanship, make buying straightforward and support the business as it grows.
scope
Project scope
Brand Strategy & Positioning
Logo & Visual Identity
Messaging & Tone of Voice
Product Naming & Descriptions
Art Direction & Illustration Curation
Design System
Website Strategy & Structure
Website Design & Build
WooCommerce Shop
Product & Checkout Experience
let’s talk
Let’s create your online shop
Let’s explore how to bring the care and character of your products online, with a shopping experience that communicates their value and helps your business grow.
Start with a free one-hour Brand World Discovery Call for fresh ideas and clear next steps.